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News Slater features in online environmental campaign
Gold Coast’s Save Our Spit campaign launches new online video clip
by Howard Swanwick
17/04/2008:// Video footage of the world’s most celebrated surfer never publicly shown outside the U.S.A. has been included in a short online clip highlighting the precarious position of a coastal area known as The Spit on Australia’s Gold Coast.
Footage of Kelly Slater shot by Soul Arch Media & Marketing’s Dave Emge for The Surfer’s Network was recycled into the two-minute clip in order to illustrate how The Spit’s world-class waves attract the world’s best surfers, and why we should protect this area from further development.
Home to long sandy beaches filled with punchy A-frame peaks, and as one of the rare undeveloped patches of coastline in this thriving region, The Spit provides a welcome sanctuary away from the hustle-and-bustle of nearby Surfers Paradise and attracts surfers and travellers from near and far.
“Pairing surf footage along with candid vox-pop style interviews conducted with everyday beachgoers serves to highlight this area’s importance to people from all walks of life. The video shows it’s not just important to protect this area because of the surf factor, but to protect our relaxed Gold Coast way of life,” said Soul Arch Media & Marketing’s Carolyn Ridings Emge.
Soul Arch Media & Marketing and The Surfer’s Network donated the footage and creation of the online video to Save Our Spit to show their support for the campaign’s ongoing efforts to keep The Spit free from further commercial development. The SOS video was the latest donated project in Soul Arch Media & Marketing’s community support program. Apart from supplying web video and podcast production, copy-writing and online marketing services to lifestyle and surf brands, web designers, travel and property agents, small businesses, and even other marketing and advertising companies, Soul Arch Media & Marketing donate one project a month for free to suitable not-for-profits and environmental agencies.
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